Nobody’s Talking About This Instagram Growth Trick—But It Works

28-04-2025

In the world of social media, where everyone claims to have the next big growth hack, most tricks either stop working too soon or are already overused. But at Digilinkers, the best digital marketing agency in Delhi, we discovered a highly underrated Instagram growth trick that’s working like magic—and hardly anyone is talking about it.

Ready for the secret?
It’s Instagram Notes.

Yes, that tiny text bubble at the top of your DMs that most brands ignore is actually a goldmine for visibility, engagement, and even leads.

What Are Instagram Notes?

Instagram Notes are short 60-character messages you can post in your DM section. They sit above your inbox, are visible for 24 hours, and can be updated as often as you like.

Think of them as a status update, pinned right where your most active followers already are—your DMs.

While everyone is busy chasing reels and hashtags, Notes are quietly helping brands increase top-of-mind recall, DM interactions, and even profile visits.

Why Instagram Notes Work (Even Though No One Uses Them)

Low Competition, High Visibility:
Hardly anyone uses Instagram Notes effectively. That means when you post something there, you’re not competing with hundreds of other pieces of content.

Direct Attention from Followers:
Notes appear above the chat list—your most engaged audience. These people already interact with your brand, and Notes keep you at the top of their mind.

Boosts DMs Naturally:
When you post a note with a question, teaser, or offer, you’re inviting DMs. And when followers reply, it signals the algorithm that your account has meaningful interactions—boosting your overall visibility.

Increases Profile Views:
Many users click on a profile after seeing an interesting note, leading to more story views, reel plays, and even follower growth.

How We Used Notes to Grow an Account by 34% in 2 Weeks

At Digilinkers, we ran a test using Instagram Notes on a client account with 8,000 followers. For two weeks, we updated Notes twice a day with questions, offers, and clever one-liners like:

“Want to grow your page in 7 days? DM ‘YES’ 👀”

“Free shoutouts today only. Drop your handle!”

“Guess what’s launching this Friday? 💡”

Here’s what happened:

DMs increased by 61%

Profile visits went up by 34%

Follower growth increased by 17%

Website clicks doubled

And this was without boosting a single post or running ads.

What to Post on Instagram Notes

Here are a few ideas that work brilliantly:

Promotional teasers: “Flash sale at 6 PM 🔥”

Q&A prompts: “Ask me anything about digital marketing 👇”

Call-to-action: “DM us ‘GROW’ for a free audit”

Behind-the-scenes hints: “Editing something BIG today…”

Personal touch: “Running on coffee and deadlines ☕😅”

The key is to keep it short, conversational, and updated regularly.

Bonus Trick: Combine Notes with Close Friends Stories

If you really want to level up, pair your Instagram Notes with Close Friends-only stories. Use Notes to tell people to check your green-ringed story for something exclusive.

Example:
Note: “Green circle = secret offer. Go now!”
Story (Close Friends): A 24-hour discount, sneak peek, or poll.

This combo makes followers feel special—and boosts both story views and interaction.

Final Thoughts

The best growth tricks are the ones hiding in plain sight.

While everyone else is chasing the next viral reel trend, be the brand that’s smart, strategic, and quietly dominating with tools others ignore.

At Digilinkers, we help businesses tap into underrated strategies that drive real growth. Whether you’re starting from scratch or scaling up, our team crafts custom Instagram marketing strategies that work—without the fluff.

Want to grow smarter?
Let the best digital marketing agency in Delhi show you how it’s done.